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<\/p>\nMicha\u00ebl Fribourg, Chairman and CEO of the Chargeurs Group, shares his views on the changes in the luxury goods market, which have given rise to a new niche market: museum services, a new category of experiential luxury.<\/p>\n
\u00abWith the global health crisis calling into question our traditional points of reference, men and women need keys to understanding and grasping the changes around them. Museums, as places of knowledge, are becoming the guardians of a fragile memory in the face of accelerating time. Their role is all the more fundamental in these troubled times of health and economic crisis. They are vectors of cohesion and progress. They bring us together in the face of adversity, particularly health adversity.<\/p>\n
With this in mind, museums are diversifying to adapt to the new aspirations of the communities they serve. There are now art galleries and museums dedicated to science, health, history, the environment and so on. These places allow their audiences to contextualise the world, but also, by being more intimate and lively, to meet the new expectations of visitors thanks to increasingly immersive modern technologies. Chargeurs has seized the opportunities offered by this transformation and has become the world leader in this new market, on the border between luxury and culture, which reflects a sensory universe.<\/p>\n
Rivaling material luxury, events and exhibitions in prestigious cultural institutions fascinate visitors in search of enchantment. Within Chargeurs Museum Solutions, the complementary nature of the Senfa industrial divisions, a subsidiary specialising in the functionalisation of technical textiles, and Chargeurs Creative Collection, a world leader in museum services and visitor experience, enables consumers to experience unique moments of immersion.<\/p>\n
We believe that culture never stands still. It is in this spirit of conquest that CMS is deploying its creative efforts, even in these difficult times. At the crossroads of leisure, education, escape and aesthetics, all over the world, the museum experience is becoming the sought-after product that CMS is helping to shape day after day.\u00bb<\/p>\n
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Blink - \u00abThe End is in Sight\u00bb, was one of the most immersive exhibitions of 2019 in London and for which Met Studio won an award.<\/p>","protected":false},"excerpt":{"rendered":"
Micha\u00ebl Fribourg, Pr\u00e9sident Directeur G\u00e9n\u00e9ral du groupe Chargeurs confie sa vision sur les mutations du march\u00e9 du luxe qui a fait na\u00eetre un nouveau march\u00e9 de niche\u00a0: les services aux mus\u00e9es, nouvelle cat\u00e9gorie du luxe exp\u00e9rientiel. \u00ab\u00a0La crise sanitaire mondiale remettant en cause nos rep\u00e8res traditionnels, les femmes et les hommes ont besoin de cl\u00e9s […]<\/p>\n","protected":false},"author":1,"featured_media":2294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[251],"class_list":["post-2293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-251"],"acf":[],"yoast_head":"\n